Teen Mom OG | Tierra Reign Launched Today (Kind Of) [UPDATED]

Oh, boy. I hope none of our readers were hoping to browse the accoutrements on Tierra Reign today, because it is not happening.

Last season, we watched Catelynn & Tyler Baltierra discuss interrupt each other about opening Tierra Reign, their online children’s boutique, which confusedly boasts the tagline “Reign Over Your Dreams”.


Personally, I don’t like kids’ clothing stores being bossy and telling me what to do with my dreams, but I have to admit, the sneak previews of their clothing line have been genuinely unique & sometimes adorable.

Novalee Tierra Reign

Novalee smizing all over the place

Plus, it is refreshing to see the Michiganders design their own material & give their business to local sewing factory, Detroit Sewn.

After hearing & reading about Tierra Reign for months, both on the show & on social media, fans were getting pumped for launch today at noon. The store’s Twitter account was literally counting down to it.

Then at 12:00PM, the website went up!

Then at 12:21PM, the website went down.

And according to the store’s Instagram, it might not be up again for a couple of days.

Whoever handles the social media for the store did their damnedest to spin this failed launch into a positive, and asserted at every turn that the crash occurred due to such high traffic. Last night we saw Catelynn & Tyler speaking with interrupting Dr. Drew on the reunion, and it’s hardly a stretch to wonder if they launched the store immediately after receiving that airtime in the hopes that it would gain their website some traffic. It’s a good strategy, but one which only tends to work if the website is capable of actually handling that traffic. Bummer.

In the meantime, it looks like curious fans & potential customers will be greeted with a WordPress welcome screen when visiting tierrareign.com. Hardly as cute as sassy toddler models.

Tierra Reign Coltyn


We will keep you posted when Tierra Reign is up & running again!


UPDATE: The website is up as of this morning at 9:21AM! According to the Tierra Reign Instagram though, orders can be placed, but not yet processed, so potential buyers may have to wait awhile to receive their orders.

A warning for English/grammar sticklers: do yourself a favor & skip reading the “About Us” paragraph on the homepage. It hurts.

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  1. Amy says:

    All those hardworking design students who went to school and hope to slave away for some famous designer must just die when they see someone that can start a children’s line because they had a baby when they were a teenager. I like run on sentence when I’m annoyed.

  2. Sophia's stripper pole says:

    Why are all the models looking like they are trying to escape from Baby Jail?

    • Tyler's Great American Novel says:

      Because they’re all being watched by Butch.

    • Leah's Meth Pipe says:

      Because they probably were trying to escape from this! Imagine who was there! April? Butch? Tys trashy sister? Cates long time big girl friend who smokes like a chimney? Dawn the baby snatcher?
      These “models” were given no chance to run!

  3. rosie says:

    This colection looks like… it was designed by someome who is clearly not a designer. Stop it guys you are not designers, nor therapists, nor writers. Never in my life would i purchase this clothes for my kids, it seems they designed this while high (IMHO) am i the only one who doesnt like the clothes? At least are not overpricedly ratty t shirts, but still..

  4. Nikki says:

    So are all these teen mom “clothing lines” just already made companies/clothes that they get paid to slap their names onto to sell?? I just wonder why anyone would want to associate their name with messy Tyler and Catelynn ?

    • El-ahrairah says:

      Tierra Reign, to their credit, is a bit different. Tyler ‘designed’ them with pen and paper then found a Michigan-based seamstress/Etsy store owner who actually hand-makes them.


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